Monday, October 05, 2009

Eko rebranded

If you'd noticed, Eko has changed its colors and its logo over the past few days. Instead of orange, it now sports an earthy green and has a tail-piece (lets call it 'slash dash') added which makes it identify itself with the way most Indians sign off a cash amount while writing it on paper.

So adieu ol' logo

And a warm welcome to the new one

How do you find our new logo?


saniplam said...

Nice to see the new Logo.. both logos conveys EKO differently (to the one who is unaware of EKO). Seeing the old logo, one might think that EKO has something to do with radio/mobile... now the new one depicts a microfinance/banking firm or kind of...

Anupam said...

Yes, well said Sani. Folks at Saatchi & Saatchi have done a good job of capturing Eko's core focus which is: becoming a service of choice for all micro transactions. Mobile phone just happened to be a tool of choice.