Saturday, April 05, 2008

Motorolling down

- Here's an icon that gave the world a technology product that would have the power to connect its people in a way it would probably have never imagined. Unfortunately, it is today an icon of what complacency can lead to. Its a lesson on how even a technology pioneer, a product giant, can be beaten in its own game by relative newcomers with the fire of innovation in their bellies.

Beginning of 2008, there were rumors of its mobile handsets division being spun off, then there were talks on its imminent fall, and finally signs on the ground - close to 10K layoffs reflecting its dismal state.

Sad, but thats what happens when a company like Motorola puts all its eggs in one RAZR basket. RAZR was an OK phone (I think it was pretty average) - but they stretched it way too far, refusing to come up with market-shaking new products at a time when the competition was churning new stuff by the dozen every week!

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