You might have come across descriptions such as this-
"such and such thing....can store the equivalent of 10000 Encyclopedia Britannicas in one square millimeter ..."
Amazing :) - I regularly come across such expressions in almost every memory related electronic/ software description. In this google-wikipedia-(and knol - is already called a unit of knowledge) age, the good ol' encyclopedia has been reduced to a measurement unit ;). I'd propose- the International Standards Organization come up with an official unit named 'EB' which could either be a unit of Mass (those books are pretty bulky) or Memory (enough of KiloBytes!) :)
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