Showing posts with label mobile internet. Show all posts
Showing posts with label mobile internet. Show all posts

Tuesday, April 17, 2012

The changing face of India

These are the outliers; but outliers that point to a trend that will soon become the norm.


(Context: From a recent trip. A barber in a small shop in Jalandhar, Punjab. Not a fancy place; the kinda place where you can still get a haircut for around Rs.50/ ~$1. Where I had a quick haircut and a 'L'Oreal hair conditioning' session cross-sold to me in the process :))
  • Barber.
  • Should be around 25. (Identity withheld on request)
  • Owns a fancy Nokia handset with a big screen.
  • Prepaid mobile customer.
  • Is a migrant worker from a Saharanpur, UP (If I recall correctly)
  • Subscribes to a few GB 'internet pack' for around Rs. 100 a month.
  • He taught me how to download the latest movies and songs "for free" from (a certain banned but extremely popular site songsonline.pk or something like that).

I can see the mobile slowly but steadily taking roots as the first internet access device for the masses in India. Not there yet; but gaining momentum on the way. There is still a majority of people who use basic mobile phones (and these phones; at times second hand or third hand and made in china; have been reported to be available for as less as Rs. 50!). The changing face of India.