
The bright side:
Psst: I'm trying to become an optimist so please don't scroll down to find the dark side - it no longer exists :)
1. The fact that Tata was able to keep its word on keeping the price at Rs. 1,00,000 despite raw material cost escalation over the last four years is remarkable. And for that price, Tata Nano is more than a bargain anyway. It will probably take years for Tata to recover its investment, but thats well worth the cost of the goodwill, trust and eyeballs this product will generate.
2. Almost marks the coming-of-age for the Indian product manufacturing sector. I believe this whole project was executed from thought to the prototype stage, right here. Now, THAT is something.


4. Scrap dealers are partying ever since the Nano was unveiled. The favorite tune at these parties is an Indian remix of '2001: A Space Odyssey' (wierd, even the Tatas used it at the launch). All those Lambys, Vespas, Fiats, Old Bajajs, Padminis and the occasional Maruti 800 and Ambassadors to be replaced by the lil-chunky Nanos will have to go somewhere! Sample this news-bite that is going to appear on Indian media in the near future, "... the ragged rag-picker downtown (on his white Nano) is being chased by at least three leading Venture Capitalists (in the red, green and yellow Nanos) in broad daylight... and these visuals are being exclusively broadcast to your Mobile TVs by ABTV India."

6. Lets admit it, Indians will have to wait ages till the government does something (if at all - and thats a big IF) about the public transport system. With the loan companies dangling the low EMI carrots, most of the Indian population would have had to take the two wheeler option. Add to it the fact, that Indians have a hate-hate relationship with the helmet, the fact that the bikes rarely if ever get serviced. 500 Nanos are better than 1000 bikes are better than 500 autorickshaws and fiat taxis are better than some future fantasy public transport system.
7. This is what Sherlock Holmes had to say when asked why he'd bought the Tata Nano: "Elementary Watson, four wheels are stabler than two; specially when you hit a pothole."
*bump, bump*
Watson: "That was no pothole, it was an open manhole in the middle of the road!"
Sherlock: "This is India Watson, even I find it difficult to distinguish one from the other."
8. Hats off to Prof. C. K. Prahalad, who saw the glass full to the brim where others thought was empty, right at the bottom of the pyramid. And, hats of to Ratan Tata the visionary who kept his word.
1 comment:
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