Saturday, November 26, 2011

Friday market - shukkar bazaar

No. of such stalls: ~100
Avg TPS: ~0.1
Tx Value Min: Rs. 5
Tx Value Max: Rs. 200
Tx Value Median: Rs. 30
USP: Fresh veggies, fruits once-a-week, best price - group buying discounts that work for real, in real-time
Tip: The stalls are set up by around 6 PM. Prices are the least after 10:30 PM (usually stocks last that long) :)

Very prevalent across north India. Usually some road converts to a market for a day/ night. The market gets the name it operates on, eg: shukkar bazaar on shukrawar 'friday'. Most used to run on kerosene lamps earlier on. Nowadays, all work on rechargeable emergency lamp batteries + CFL tubes. Some places have a leased diesel generator from where the genset provider provides a twisted pair cable with a bulb + CFL tube that the stall owner dangles on some support. A pure opex model.

Interestingly, none of them write/ display their prices :). People ask and they tell- a ritual that repeats a thousand times! The prices are reactive and can literally change every minute (based on the stall next to it, the customer's profile, time of the night, stock left- there seems to be no fixed mathematical formula- all in their mind!).

Most of the bigger format stores close by (Reliance Fresh etc..), for some reason, are not able to compete with the quality+price offers here. The produce in those stores are either of very bad quality or very highly priced! Wonder if the new Retail FDI thingy is going to make any difference.

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